Ingrid Díaz · Portfolio
A hands-on creative lead who connects original ideas, craft, and systems.
20+ years across advertising, brand communication, social impact, and enterprise product design.
01 · Positioning
How I work
What I lead
Original ideas, owned end to end
Original campaign territories rooted in insight and cultural context. End-to-end creative ownership, from scope and stakeholder alignment to delivery. Hands-on art direction across typography, composition, copy, motion, digital, film, and outdoor.
What I build
Systems that hold together
Integrated campaign systems that stay coherent across channels. Reusable Figma frameworks, messaging architectures, and production patterns. Clear experiences for audiences, stakeholders, and teams working inside complex systems.
02 · Selected Work
Six cases, six kinds of complexity.
Turning a billboard into a participatory creative platform.
An illustrator lived inside a billboard for ten days, painting ideas the public submitted on Twitter. Cannes Lions Bronze, IAB MIXX Gold, 108.8M reported Twitter impressions.
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Turning familiar excuses into evidence of risk.
A responsible-drinking platform built entirely from the phrases people use to normalize danger — the clearest proof of original concept work in the portfolio.
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Building professional culinary authority, layer by layer.
End-to-end web design and content architecture for a foodservice-facing site, plus a recipe library built as a repeatable, chef-credited content system.
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Surfacing the right complexity, to the right user, at the right moment.
Information architecture and interface design for an enterprise compliance platform serving six distinct roles, in production with 4,000 suppliers.
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Turning executive commitment into board opportunity.
One-person communications function for a chapter of CEOs and board chairs — website, LinkedIn, member email, events, and a LinkedIn carousel built around Danone LATAM's president. Proof of operating with seniority, not just creative execution.
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Giving children the camera to tell their own story.
Children living with different conditions were given cameras — their own photographs became the campaign. No professional photographer, no stylized suffering, just what each child chose to point the camera at.
View case →"We don't sell one-off pieces. We design systems built to grow a brand."